The poster above is a successful promotion for Premium Kuro Burger, the latest product released by Burger King. The pioneering design effectively arouses people’s interests on this new product and encourages them to taste it.
The use of the universe as its theme is a powerful marketing device. It takes advantage of the popularity of Interstellar, a science fiction film released last year, to draw the public’s attention to the poster. The cerulean galaxy in the dark universe creates a mysterious atmosphere, exciting the audience’s curiosity of the unusual black burger. It, in turn, induces people to purchase the product.
The idea of comparing the burger to a black hole in the middle is creative and meaningful. Acting as a black hole with intense gravitational pull, the burger attracts every astronaut whirling around and broadly speaking, every individual nearby. The fact that nothing can escape from the black hole suggests that no one can resist the strong desire for tasting the black buns and juicy meat patties. This metaphor echoes the tagline that this delicious burger is irresistible. However, it would be better to enlarge the burger so that its ingredients can be seen clearly.
Apart from the rhetorical device, it uses a symbol to convey background information of the black burger successfully. It is a usual practice for spacemen to raise the national flag in the first landing on a new planet. The regional flag of the Hong Kong Special Administrative Region, which is placed on the burger, hints readers that the burger is first sold in the city. This strategy of symbolism leaves a deeper impression to potential customers than description by words.
All in all, with the innovative theme and applications of metaphor and symbolism, the advertisement effectively persuades the audience to purchase the Premium Kuro Burger.
The use of the universe as its theme is a powerful marketing device. It takes advantage of the popularity of Interstellar, a science fiction film released last year, to draw the public’s attention to the poster. The cerulean galaxy in the dark universe creates a mysterious atmosphere, exciting the audience’s curiosity of the unusual black burger. It, in turn, induces people to purchase the product.
The idea of comparing the burger to a black hole in the middle is creative and meaningful. Acting as a black hole with intense gravitational pull, the burger attracts every astronaut whirling around and broadly speaking, every individual nearby. The fact that nothing can escape from the black hole suggests that no one can resist the strong desire for tasting the black buns and juicy meat patties. This metaphor echoes the tagline that this delicious burger is irresistible. However, it would be better to enlarge the burger so that its ingredients can be seen clearly.
Apart from the rhetorical device, it uses a symbol to convey background information of the black burger successfully. It is a usual practice for spacemen to raise the national flag in the first landing on a new planet. The regional flag of the Hong Kong Special Administrative Region, which is placed on the burger, hints readers that the burger is first sold in the city. This strategy of symbolism leaves a deeper impression to potential customers than description by words.
All in all, with the innovative theme and applications of metaphor and symbolism, the advertisement effectively persuades the audience to purchase the Premium Kuro Burger.